An Execution Manifesto
Execution is
the only vision.
We build high-performance products for humans. Scaling from personal habits to family finance to enterprise business operations.
The Ecosystem
PERSONAL
fokuz.id
Productivity Core
Master your time, build atomic habits, and own every single day.
FAMILY
nafka.id
Family Budgeting
One dashboard for every rupiah that flows through your household.
BUSINESS
usahaa.id
Commerce Suite
From first sale to enterprise scale — operations, inventory, POS.
Personal → Family → Business
Our Radical Truths
We build fast,
ship ruthlessly,
and iterate until it works.
Speed is strategy.
The market doesn't wait for perfect planning. We ship, learn, and win faster than anyone who's still writing the roadmap.
Read: Engineering PrinciplesAction is a weapon.
Bias toward action is the single biggest advantage a small team has over a slow-moving organization.
Read: How We WorkPerfection is an enemy.
A working product in users' hands today beats a flawless product in a Notion doc tomorrow.
Read: Our Shipping ManifestoThe Product Line
Three pillars. One mission.
Every product we ship is designed to solve a real human problem — from how you spend your minutes, to how your family manages money, to how your business runs at scale.
fokuz
Productivity Core
Atomic habits, time-blocking, and deep-work systems — all in one app. Built for individuals who refuse to waste a single hour.
Visit Product
nafka
Family Budgeting
A shared money dashboard for families. Track income, expenses, savings goals, and allowances — without the spreadsheet headache.
Visit Product
usahaa
Commerce Suite
POS, inventory, invoicing, and team management in one platform. From warung to enterprise — one system, zero chaos.
Visit ProductPROPRIETARY INFRASTRUCTURE
We don't just ship products.
We don't just ship products — we build the internal tools that make shipping possible at speed. Engineered in-house to power our global ecosystem.
Ship
Accelerates product launches with a pre-configured architecture featuring secure user authentication, database integration, and optimized API routing.
Trace
Monitors system health and user behaviors in real-time, delivering instant error-tracking and comprehensive application performance metrics.
Craft
Ensures visual consistency across our ecosystem with a premium library of modular, accessible, and highly-customizable UI components.
Vault
Manages global subscription lifecycles, dynamic checkout flows, multi-currency invoicing, and automated monetization rules.
Guard
Orchestrates our testing and deployment workflow with automated parallel testing and canary releases to guarantee zero-downtime upgrades.
Boost
Drives user acquisition and engagement through built-in SEO optimization, referral loops, and behavioral onboarding funnels.
And more being built every quarter →
The Numbers
Built for humans.
Proven at scale.
3
SaaS Products
Shipped & scaling
7+
Years Building
Founded 2018
6
Internal Tools
Proprietary infra
100+
Users Helped
Across all apps
“Designed for one thing: protecting your most valuable asset — your attention.”
“One dashboard to replace every spreadsheet your family ever shared.”
Creative Engine
The teams that make it happen.
Two specialist units powering the Jeri Project ecosystem.
devta
devta.team
We engineer what off-the-shelf can't.
End-to-end custom software for enterprises and scale-ups. From system architecture to production deployment — devta is the engineering arm that builds the impossible.
- Enterprise ERP & CRM Systems
- High-performance API & Microservices
- Mobile — iOS, Android, React Native
- Cloud-native & DevOps Infrastructure
Part of the Jeri Project ecosystem